In the meantime, the same data show that the number of consumers that marketers could access with ads on YouTube in Hong Kong remained unchanged among Oct 2023 and January 2024.
Be aware: in the last year, we’ve produced some essential modifications to how we determine social media marketing consumer quantities, along with the data sources that we use to inform these calculations have also created significant and broad-ranging revisions to their posted figures for the duration of that period.
As we noted from the Facebook part higher than although, alterations from the audience attain figures printed in Meta’s ad arranging tools will not necessarily correlate with In general variations in its platforms’ Energetic person bases.
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Notes: Meta’s promotion resources only publish viewers gender data for “female” and “male” customers.
Consult with sights on envisioned alterations in quantity of organization/output, here number of people engaged and prices for the approaching quarter as as opposed with The present quarter.
It’s crucial to stress that these promoting get to figures usually do not necessarily represent the same detail as every month Lively person figures though, and there might be meaningful variances in between the dimensions of YouTube’s ad audience and its total Energetic person foundation.
Furthermore, our Examination indicates that X’s inferences might not be specially dependable in identifying end users’ gender, especially in nations around the world where English isn't the dominant language.
The revised figures along with the recent selling price GDP might be unveiled about two months afterwards for the first, 2nd and third reference quarters and on the Spending plan Day for that fourth quarter.
▶ In search of additional Snapchat stats? Just click here to investigate our in-depth Snapchat data For each and every region in the world.
Dig deeper: for the newest insights into World wide web adoption and use worldwide, follow our common World-wide Statshot reports.
Observe: Meta’s advertising and marketing resources only publish audience gender data for “feminine” and “male” customers.
Even so, it’s imperative that you worry that these promotion access figures are usually not the same as the month-to-month active buyers figures that Meta stories in its investor earnings bulletins, they usually should not be interpreted as a result.